The internet is a very important platform for human beings the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Its use for advertisement is rampant. There are those who build brands using online presence. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.
Creation of an online identity is an easy task. Management of the profile is however not as easy. The reason is that search engines generally reveal everything about your if a name is searched. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want to hide some parts of your life online. How do you ensure that this happens?
You cannot talk about online identity management without including search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This happens if other people are offering similar products online.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. Most information about him and his life was revealed due to the court case. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. Mainly, what appears is information related to his legal challenges. That includes photographs taken when in custody.
There is definitely an identity issue in Michael Bullard situation. Is it possible for him to control what appears on search engines? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.